Saturday, May 31, 2008

List of Biases

For convenience, I list some of the important biases in thinking and decisions.

These affect the way teams communicate, the collaborative quality of organizations and leadership, and use of decision tools like analytics and dashboards

Some of these pertain to these categories

1) Ways in which advertising is used to influence consumers
2) Ways in which advertising is tested and monitored for performance
3) Ways in which customers evaluate software decision support tools and processes
4) Ways in which teams formulate strategy and tactics in reaching early customers
5) Ways in which teams and corporation find alignment on product and customer strategies

Cognitive and Decision Biases

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